Pricing & Offers
The importance of pricing strategy and pricing your home right and for the right amount.
Let's Talk Pricing Position
The way you price a property is the most important part of positioning. Since virtually every real estate search is being performed online right now.
People search in $25,000-$50,000 increments.
That means that each time you price change into a $25,000-$50,000 increment, you will literally reach an entire new audience who previously was not seeing your listing on their radar.
Right Price, Right Now!
Most people believe that the longer your house is on the market, the higher the price will be….BUT that’s not how it really works.
Our chart on the right gives you a better understanding of what happens to your listing the longer it is on the market.
Your best bet on asking price will be when your home goes on the market, so pricing it as accurately as possible in the beginning is recommended.
From Our Friends at realestatemarketingdude.com
“We took over a listing from an agent who had the property listed for over 250 days without one price change. Nobody wants to buy the house that sat on the market FOREVER. When we took the property over we decided to list it at $214,900. This was only $5,000 price change from when it was previously listed at $219,900. The seller was taking a big loss on the property so every dollar counted! We sat on the market for roughly 3-4 weeks. We were getting showings and even received a second showing, but no offers.
I had to have a heart to heart with the seller and tell him that we needed to go below the $200,000 mark to get an offer. I knew this because we would then be targeting the “up to $200,000″ buyer pool and were missing out on everyone capping their searches at $200,000. Within 4 days, we received an offer within $1,000 of the list price. The buyer didn’t want to lose out on that deal!”
That’s pricing positioning!